Project description
The Adventum video was generated from a superb script written by the client. The script itself is very visual and that provided a good base to research relevant clips to create a story.
What did we want to achieve?
A slow, powerful, emotional pitch of the brands core fundamentals. Essentially how they want to appeal to their audience.
Elements involved:
- Video
- Music
- Text elements
- Voiceover
How did I create a story?
With stock footage, having 1 clip after another only works when you focus on story arcs and visual association, whether that be with the clip previous or with the dialogue. To generate story in this video I added hints of scenes in the beginning, middle and end so that as the video progresses you're seeing those same characters and scenery. Doing this makes the video feel a lot more connected to the script and a lot more cohesive in telling the story.
“Adam is amazingly talented and excellent with responsiveness and communication. Very happy with the work!”
Editors thoughts:
The voiceover added another dynamic to the video, the voice actor, through direction, really understood the brief and how the tonality of the video needed to be crafted.
